Study On The Communication Mechanism Of Barrage Video

Barrage originated in Japan, is a kind of new technology can be loaded video screen audience comments. In recent years, with the sub culture in China's growing prosperity, also welcomed by the barrage of video youth groups in China, such as bamboo shoots after a spring rain appears barrage video website, a novel video viewing experience and high user stickiness makes the traditional video sites have to reform into the barrage technology to attract more audience. But the barrage of video is still in the development stage, the existing problems and disputes can not be ignored. In this study, a barrage of video as the research object, based on the communication theory,through the analysis of the barrage of video communication mechanism,summarizes the existing problems and put forward the measures to solve the barrage of video and sound development strategy.The introduction part introduces the research status of the research background, the barrage of video at home and abroad, research methods and Research on the description of the. The second chapter summarizes the barrage of video profiles and the reasons for the rise, the concept, origin,barrage barrage video player and currently several major barrage video site introduced. Analysis of the two aspects of the third chapter from the video barrage barrage of video communication objects and communication features.On the basis of the above discussion, the fourth chapter and the fifth chapter is the focus of this research, using communication theory knowledge, the barrage of video grasp from the overall communication mechanism, more specific to the disseminator, audience, communication content, communication media and feedback five factors analysis, and discusses the classic a new type of communication mode and communication mode, explains the barrage of video.Finally, the barrage of video in the development of problems, provide good conditions for the healthy development of the barrage of video solutions, make analysis and development trend of barrage video, help for the future researchon the barrage video, this is where the significance of this thesis.