Research On The User Of Barrage Video Sharing Website In China

In recent years, our barrage video sharing website is developing rapidly, more and more users began to understand the barrage, and like the real-time interactive video. From 2007 our first barrage of video share website Ac Fun establishment to now local barrage of video sharing website go hand in hand, the barrage of video is no longer only ACG lovers for the exclusive use of a patented product. With the mainstream media attention to the barrage.The public also came into contact with barrage video sharing websites.Despite the barrage groups have gradually from the niche to mass development trend, but due to the barrage video sharing websites did not become mainstream video sites, barrage users still belongs to minority groups. Although the barrage video sharing websites is gradually being known to the public, but love barrage of user groups are not familiar to the public. So this study through qualitative analysis and quantitative analysis of a combination of research methods, on our barrage video sharing websites to carry on the inspection, the author hope can objectively analyze barrage user group feature, use behavior and influence the behavior of factors.The content of this study includes the following parts:The first part,combing through the literature, the author to the definition of the barrage, reveal the origin of the barrage, and summed up the characteristics of the barrage of video.The second part,the author summarizes the general situation of the barrage video sharing websites. Firstly, introduced in our country in recent years, the rise of the barrage video sharing website Ac Fun and the bilibili creation, development and their characteristics; secondly, inductive barrage video sharing website features, explore and traditional video sharing website compared, barrage video sharing website have what special properties. Finally, the analysis of our barrage video sharing website development present situation, summarizes the existing problems and the current situation.The third part,according to the research object and the research content design suitable for the investigation of this study program. Firstly explains the research train of thought and theory background; secondly, centering on the problem of the content to develop a questionnaire, combined with depth interviews with the contents of constructing the whole questionnaire. Then, through the questionnaire to sojump, microblogging, micro channel, QQ and other platform questionnaires, in distributed network roll process again for specific groups issued offline questionnaires; finally, recycling and processing questionnaire.The fourth part, the author studies the user according to the questionnaires. First, on our barrage video sharing website users of social structure analysis, to understand the user groups of gender, age, occupation and education degree; secondly, on our barrage video sharing website user behavior were analyzed by descriptive analysis, to the user the motivations and preferences and the use of time and other problems make descriptive analysis;finally, it analyzes factors of influence our country barrage video sharing website user behavior, explore the barrage of video users.The fifth part, the author make a conclusion according to the above content. First summarize our barrage video sharing website features, use behavior and influence the behavior of factors; secondly, according to the conclusions of the study forecasts our barrage video sharing website of the future development trend; finally, barrage video sharing website suggestions.