Multi-dimensional Expansion Of Barrage Video Websites Under The Background Of "Internet +"

Under the background of the "Internet +" era,the media convergence is developing in depth,and the development of barrage video websites is facing new opportunities and challenges.In order to enhance competitiveness,the bullet screen video website for teenagers needs multidimensional expansion under the new situation.In terms of content,the bullet screen video website emphasizes the originality of content.It has developed from the traditional single handling of foreign ACG videos to the bullet screen video website supported by UGC as the main content.Combining the advantages of traditional media and new media,it invites more mature and high-level video producers to participate in the website.At the same time,it invites leading representatives of the video production industry to join in and enrich the video.Content,enhance the artistic expression of video,improve the audience,especially young audience's artistic appreciation ability.In terms of technology,we should strengthen the application of new media technology of barrage video website,satisfy the different users' experience from a technical point of view,develop PC terminal website and APP of mobile terminal,make full use of the driving force of new technology innovation,and make use of "Internet +" technology to make the website more development direction and development space.In operation,we should break away from the traditional operation mode of video websites,find new operation ideas,and add new content such as live video and community platform,at the same time,create new brands,expand influence outside the circle,agent more mature games,find more ways to make profits,expand influence,increase profit points,reduce operating costs,and realize the healthy development of the website.In terms of culture,the barrage video website has gradually evolved from a foreign ACG culture to a new secondary minority culture.With the continuous expansion of the barrage video website and the development of the secondary meta-culture in the station,the youth of the PanSecondary Culture Subculture has also seen new developments.Some mainstream media have also settled in,so that the mainstream ideological public opinion has been continuously consolidated and expanded,and the influence of mainstream culture on the youth group has been further expanded.The mainstream culture and the youth subculture have been mutually impacted and merged,and the subculture has formed more changes in the future.The development of the subculture of the barrage video website has also played a positive role in promoting the exchange of culture between the international community.Barrage video website has more fully developed in the era of "Internet +".Based on the analysis of the characteristics and development process of barrage video website,this paper puts forward: content and production are the core and main task of barrage video website.Technology and innovation are the support and drive of barrage video website.Operation and development are the guarantee for the maintenance and survival of barrage video website,and the mainstream culture is correct.Values are the new mission and goal of the barrage video website.In order to promote the healthy development of barrage video websites under the background of "Internet +",we must expand the content from different aspects such as content,technology,operation and culture.