"Southern Weekend" Investigative Reporting Research

From the founding of the southern periphery of the weekend newspaper entertainment and cultural philosophy, to "reflect the social service reform, life, Ji zhuo yang qing," and "in-depth achievement depth","record of the times the process," and "Here, read Chinese "brand slogan," It is taking a spiritual edge of the road......and reflect society by expressing emotion to unite their total readership."In fact," Here, read China "brand slogan, to create its own unique story ideas from the content, and by branding, lead people to form a resonance with South week."Southern Weekend" proposed "Here,read China" slogan,which surveys have reported how the content and form of presentation features?Investigation reports and from what embodies "read Chinese" slogan meaning?Which can be seen after2007"Southern Weekend "philosophy and strategy of how news coverage?This paper attempts through three aspects of Southern Weekend" and "Here,read China"slogan for in-depth discussion.The first part of the survey report outlines. Describes the development of investigative reporting four times, the purpose is to learn from the1920s to now, overview of the development of investigative reporting, and gives the definition of the concept of investigative reporting in this article. Then this paper reviews the "Southern Weekend" investigative reporting from the1990s until2001the previous major changes aimed at understanding the development process,"Southern Weekend" investigative reporting, as background material below the theoretical analysis.The second part of the exploration "read Chinese" era background. Understanding "Southern Weekend" made each period corresponding to the newspaper brand slogan idea. From "the integrated large weekly" closer "to justice, love and conscience" to appeal to determine a "comprehensive, high-grade serious Weekly" new direction. By "Southern Weekend" Transmutation newspaper brand slogan ideas, slogans and concepts learned in close association between. Eventually, the analytic2007-2012"read Chinese" macro background, including policy-oriented and internal requirements Southern weeks.The third part is Chapter IV,Chapter V two content, respectively, of’Reading China" concept and strategy for resolution.In this paper,2007-2012Southern Week "survey version of investigative reporting of the study sample,through detailed analysis of its topics,sources,structure, perspective and other aspects of content and form,came out in2007after the "Southern Weekend" investigative reporting the"issues set features" and "journalistic professionalism" two contexts. Which found that "Southern Weekend" investigation in2007after reports emphasize "public service" reported the idea to create value for readers and professional mission,as well as through the "journalistic professionalism" among the "reporter understanding the role and function","literacy practitioners.","newsoper ation skills"to resolve the three aspects of the "read Chinese" approach.Rich paper,"Southern Weekend"2007-2012"survey version of ’investigative reporting of the study sample,by analyzing its content and form, summed up in this period,"Southern Weekend"news feature ideas and journalistic professionalism in order to theoretical value and practical significance of the investigation reports.