| As an important part of Chinese media world, internationalnews now has become the focus of the international mediacompetition.Southern Weekend as the most influential news paper inChina, which has been established for20years, andsuccessfully built the power of brand’s authority by itsprecisely market positioning, unique concepts and stylishcultural contents. So an academic study on professionalinternational news publisher Southern Weekend will besignificantly useful on the future news reports.This thesis is divided into four parts:Part one: The outline of International news reports:defining the scope of the concept of international news reports,summarizing the features and principles of international newsreports, which give the theoretical foundation of subjectstudy.Part two: By analysis of the development history ofSouthern Weekend, this part gets conclusion of readership andcolumn orientation.Part three: This part is the core content of the thesis byanalysis the popular topic, narrative method and writingcharacteristics.Part four: On the basis of analysis, this part indicatesthe problem of this column and gives some countermeasures tomeet the demand of further development of the column. |
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