Financial Television Programs On Local Demassified Channels: Problems And Solutions

With the accelerating process of market-oriented reforms and the growingsegment of the viewing audience needs, from the1990s,, the central and localgovernments have gradually gone towards to the professional channel era, amongthem including the news channels, life channels, entertainment channels, etc. Themassed channels this paper explored are outside these channels, they always meetthe needs of more niche market segments, including finance, history, airports, etc. Inview of the actual situation of the development of local stations, this paper willdiscuss the financial channel.As the predecessor of massed channels, the passed years of specialized channelscan be described as mixed. From the perspective of development,the transformingfrom the popular channel to the professional channel is a mature leap, however, inthe process of moving, many problems have been exposed: professional does notmean, the homogenization is serious, evaluation system dislocation, single profitmodel, etc. The reason, including institutional constraints hinder the development oftraditional media ideas, talent and capital and other resources, as well as a lack ofmarket demand disregard etc. As these problems have not been fundamentallyresolved, while massed channels began to appear, They exposed these issues morethoroughly in front of the TV makers, as the audience base and profitability are notdominant how to crack one of these contradictions is an imperative thing to localmassed channels.In summary, this paper will use a service program in the local financial channel as the starting point, discussed from a practical view of comprehensive andin-depth:The first chapter analyzes the status quo, pointing out the background ofproblems, that massed channels in our development process as well as differences inbirth and running on dislocation theory and practice;the second chapter shows plight to columns, for example, specifically addressed inthe local financial channel service class sections in content production, disseminationand management dilemma influence on;The third chapter is to explore the discussion,mainly on the part year to address the problem itself and the lessons learned to makeadjustments after adjustment; the fourth chapter is a way to explore, combined withlarge wave of collective transformation of traditional media, summing up thesuccessful transformation of the experience, with practice, put forward constructiveand meaningful from the perspective of specific operations on content productionand column operations.The innovation of this paper is: get rid of the traditional theory and advancedrestraint national media development experience, combined with the actualdevelopment of specific economic development and local media, the dualperspective from content creation and management platform to redefine the financialmedia field,"professional" and "Focus" concept,the "professional" from the meaningof the concept of turning professional in the field of operational significance,respectively, from the theme selection, editing and packaging the expression of threeelaborated; same view of our Finance segment of the market is not mature reality, thefinancial channel "Focus "from the meaning of the concept of turning thesignificance of content production platform operations, in order to explore thetransformation of traditional media.