The Actual Operation And Dream Promotion Of The News Professional Channel In The Local Television Media

When looking back on the history of worldwide television medium development, the year of 1980 is undoubtedly the year that should be written into the annals of history. Just in June of this year, American Ted Turner bought a television station on the verge of bankruptcy in Atlanta, and founded the American Cable News Network CNN, broadcasting news to the countries in American continent in 24 hours. Without expectation, the once small television station nearly going bankruptcy now has become the worldwide television news channel with great influential position after over twenty-year development. To some extent, CNN has already become a synonym for the authority and influence of the television news broadcast.The excellent performance of CNN in the field of news broadcast surely should attribute to the brand-new news concept put forward by the founder Turner who combined the characteristics of television and the nature of news and put the theory into practice thoroughly. However there still is a more profound historical factor behind the continuous growth of CNN, e.g. the irreversible development trend and tendency of segmentation of audience's demand, specialization of channels, broadcasting technical reform, etc.Since the foundation of CNN, the phenomena of copying the success, breaking the monopoly, and participating the competition constantly happen worldwide. As a form of feedback to satisfy the "primary expectation" of the audiences towards the television medium, and simultaneously as a form of value expression of national power in the information age, quickly collecting, processing and broadcasting the enormous news and information has become the only one way of the worldwide television medium broadcast. Under this background, the professional news channel, as an efficient broadcasting pattern and broadcasting strategy, gradually becomes more and more important in the channel system construction and broadcasting market competition in the domestic television medium, and at the time becomes an important development direction of the news program reform of local television medium.The News Channel of Fujian TV, as the first try of professional news channel in local television medium, has efficiently balanced the two features of channel and locality in the study and practice of professional news channel, and extended much broader levels of material implication, market competition, and so on, which provides some thought and reference for other local television media to try professional news channel.On September 19, 2005, the news channel of Sichuan TV formally started to work. It is the first professional channel focusing on news and information in the China western area. The 24-hour program system of this channel is composed of the well-known and prestigious brand program of Site News which is its essence and other five news and information programs, and this channel constructs the information and period of time frame of professional news channel. The author made a statistic survey on the programs of the news and information channel of Sichuan TV in the form of sample, and found that the essential characteristics of the channel is profession, magnanimity, circling of news and people's livelihood.However, the steady operation of the channel still can not conceal its current problems: the inexplicitness of the operation model, the limited number of news, the collection and interpretation of "trivial events" of the citizens, the simple combination of passive information about the enormous accidents and disasters, and high frequent repetition of news with same category and subject, etc.The author successively focuses on the competition of news and information channel of Sichuan TV with other local channels, and the condemned passive news broadcasting, and discuses the developing room of the channel in a practical level through comparing and analyzing the TV watching rate of the most important program of the channel "Site News" and its rival local program "Chengdu Touch"It can be estimated that the meaning of people's livelihood will be more "rational" and "constructive" with the self-modification and change of the news of people's livelihood, and the future development of the professional news channel of the local television media will become more professional, more practical and more firmly based on the local culture.