| County Radio and television is our most basic radio and television,is a product of the 1980s in the central level 4 do radio,four do TV "policy under the guidance of emerge as the times require,County-level Radio and television for the party's journalism and the party's principles and policies in the implementation of the grass-roots implementation made due contributions,to promote the county's economic and social development,promote reform and opening to the outside world,the county,leading the county social civilization habits,social transfer positive energy to the positive role in promoting.Enter the new century,with the rapid development of the new media as the core of the Internet.Radio,television,newspapers and traditional media by the severe challenge,at the same time to development of traditional media has brought new opportunities,has injected new connotations,expand the new way.But for the most basic level of County Radio and television,the new media brings challenges than opportunities.The survival status and development direction of the county level radio and TV station are concerned by the industry.In the context of the news media era,the county level broadcast TV station should take what to occupy the public opinion highland?How should it run the TV news program?These questions not only become the subject of many county TV news programs practitioners to explore and practice,but also a problem of many county TV news programs practitioners confused.As a County-level Television News practitioners,the author tries to through the research on the county-level units news program,especially where the author Jiande radio and television host of news the Jiande as an example to explore in county level TV station news reports under the background of new media strategy.In this paper,the stations at county level is the development course and the general situation of,county-level TV survival environment and development stage and characteristics and to the news of the Jiande as a case study,analyzes the county-level TV news in the aspects of politics,people's livelihood news,from both the macro and micro dimensions analysis the reasons for the shortage of existing county-level TV news,and proposed improvement strategies for.The author believes that under the background of new media,county-level TV news,on the one hand,to stick to the news industry,adhere to the localization,strengthen the relevance,stronger county-level TV news,on the other hand to unswervingly follow the media fusion development,through the new media to expand the news release,collect clues,the impact of public opinion,so as to enhance the county level television news programs influence,credibility and public opinion guiding force. |
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