A Study On Influence Factors Of College Student’s Behavior To Mobile Library Based On Utaut

As a extend service of the Digital Library, which accepted a great attention of many researcher in China. According to the previous studies, however, many college libraries have already carried out the mobile services, the use of the ML is not optimistic. As an emerging mobile applications, it would benefit to college libraries to promote the mobile services if we get to know user’s attitude and use intention.After the review of the relevent materials, firstly, this study proposal a Modified UTAUT based on the original model, then introduced three new variables into the original model to develop a modified model. After definited the direction and targets, carry out a questionnaire in both Internet and contextual inquiry within College Student’s to collect the research data.Before start the empirical research, a pre-test had been done to modify the questionnaire. After the former step, the research sample’data have had been collected by modified questionnaries, By the social science software SPSS and structural equation model of measurement model lisrel conduct confirmatory factor analysis and the whole model.In the last part of this study, the applicability of the UTAUT in the Moblile Library had been varified, and some suggestions to the Library based on results after the analysised have been given in which.