| At present,the rapid development of information technology such as the Internet has enriched and broadened the way people acquire knowledge,but the phenomenon of "knowledge trek" has been generated.The idea of intelligent Earth is sweeping the world,and the construction of intelligent library is developing at a high speed.The library is changing from traditional literature service to intelligent service,and the service mode is also changing from extensive and undifferentiated service to precise on-demand push service.University library is an important part of our library cause,and the overall level of development of university library reflects the overall state of library development to a certain extent.Currently,the wisdom construction of domestic university library is still in the stage of digital library or complex library,and the wisdom construction needs to be improved.In terms of intelligent library service,information push service is one of the important contents.The intelligent construction and development level of library information push service also reflect the intelligent construction level of library to a large extent.Intelligent information push refers to the service process of the system pushing information resources to users in a specific form.The ultimate goal is to meet the diversified and personalized needs of users and facilitate users to obtain information.The evaluation criteria of its intelligent construction depend on user experience and evaluation.Therefore,the research on user behaviors such as user experience and user evaluation of uni versity library information push service is a research topic with social value.For university libraries,wechat public account push opens up a new mode of information push,and the public account tweet becomes an electronic bridge of communication between university libraries and users.At present,most Chinese university libraries have opened wechat official accounts,and push information through the platform.The content of push covers many aspects,including book promotion,lecture information release and resource sharing.In order to explore the current development situation of information push service of university libraries,explore users’ use,evaluation,satisfaction and continuous use intention of information push service of university libraries,explore the development strategy of information push service of university libraries and the development direction of intelligent information service of library,this paper takes the information push service of wechat public account of university libraries as the research object.This paper analyzes the information push situation of the wechat public account of 42 first-class university libraries in the past two years,constructs the UTAUT model of university library information push service based on the integrated technology acceptance and use theory UTAUT,and probes into users’ use behavior and intention of library information push service by issuing questionnaires.In order to understand the library wechat public account to improve user satisfaction,increase the amount of reading,better develop themselves and meet the needs of users in the way and strategy.It is found that,in the library information push service,enabling factors,performance expectation,effort expectation,social influence,hedonic motivation and service quality have a significant positive impact on users’ intention to use,perceived risk has a significant negative impact on use intention,and social influence has a significant negative impact on perceived risk.In addition,gender,age and education background have moderating effects on each action path.Based on various data analysis results,this paper puts forward relevant suggestions and strategies for the development of information push service and intelligent service construction of university libraries,such as optimizing service quality,innovating service mode,enriching push content,improving push quality,developing intelligent technology,meeting individual needs,and improving push system.Reduce user risk,actively promote marketing,improve visibility,etc. |
