| In recent years, with the rapid development of economic globalization and international competition, market players who are on their own path of development racked their brain. For the increasingly competitive media industry, how to have a share possession of the market for themselves with relying on high technology won the favor of the audience more and sustained attention, has become the most urgent thing of various media. To this end, various media are trying to change themselves, It is varied from the way of dissemination to content to meet the needs of all types of audiences at any time, in which the most prominent is the entertainment elements which is the most receptive of audience,from Traditional newspapers, magazines, radio, television, film, advertising and so on to the later new media, from vulgar entertainment news, Funny of TV movie,spoof of the network, all kinds of books and newspapers to television at all levels of all kinds of entertainment section of the launch, entertainment can be described as ubiquitous. Undeniably, the development of new media technologies has brought unprecedented changes and convenience to our everyday life, work and study, and even changes our way of living and thinking, some entertainment information not only provides a vent channel for people’s nerves to get some relaxation, but also adds fun to people’s life. However, the current phenomenon of mass media in the field of entertainment is not optimistic, even to the point must be highly vigilant and reflective. This paper is based on the current pan-entertainment phenomenon of mass communication field, which is the pursuit of economic effect of all kinds of media, through excessive use of entertainment content to attract audiences to get more economic benefits, at the same time, it is a special analysis of a special group of our society who are influenced by the mass media entertainment, in order to analyze from the reason, the performance and characteristics of the mass media entertainment, combined with the high school student groups of youth groups’view of life, aesthetics, and the concept of talent idol choose, looking to the relevant resolution strategy, from all angles of view of the government, the media, schools and families, to provide a harmonious social environment for the middle school students’healthy growth.The thesis is divided into four parts:Chapter one discusses the meaning, forms and characteristics of the "Over-spread of entertainment". With the reference from various studies on mass media entertainment, this part defines the concept of pan-entertainment, illustrates the various forms of entertainment, and summarizes all the prominent characteristics of all kinds of media entertainment through a variety of media entertainment style. Chapter two summed up the reason for the current flood of mass media entertainment phenomena, through the relevant literature material and the current media focus. From the media itself, the policy, the audience and technology point of view, this part gives an careful analysis and discussion.Chapter three gives a survey about the high school students’attitudes and concern on mass media entertainment. Also about the impact of their life, study and the way of thinking. Through the questionnaire analysis, literature and reference previous research, the author explore the negative effects of mass media entertainment on middle school students in the idol selection, aesthetic values, cultural values, life values, history values and so on.Chapter four puts forward relative strategies on the negative influences of "Over-spread of entertainment" on high school students. From a policy and law of the state, mass media itself, schools and families to play together, under the guidance of the socialist core value system, work together to create a harmonious society and beautiful environment for the growth and success of middle school students. |
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