Interactive Research Of Public Network Opinions And Traditional Media News Report

With its rich resources, the internet information is changing the pattern of media ecology and rebuilding the distribution of social resources. Traditional media has been playing a major role in the public opinion environment, but now the situation has changed and the new pattern of public opinion formed. Public expressing their views on the internet formed the large flood current of the public opinion. The "flood current" is playing an increasingly important role on event resolving, democracy promoting, civil rights maintaining and all the aspects of society. With the influence of the network public opinion, the concept of traditional news report is deconstructed and remodeled. This paper focuses on the relationship between network public opinion and traditional media news report. We attempt to explore the impact between network public opinion and traditional news report, and their interaction mechanism.Firstly, this paper defined the concept of network public opinion. The network public opinion is a phenomenon that the public or organization which in the same social group published the evaluations, attitudes and opinions on a particular person or things. And these evaluations, attitudes and opinions show as words, sound and images on the internet. And they have some interaction on the society. Secondly, this paper analyzed the behavior of traditional news report from macro to micro on the different stages of network public opinion, in order to find the influence of traditional media news report from network public opinion. Thirdly, this paper considered that there some promoting factors and some hindering factors in the interaction process between network public opinion and traditional media news report. Finding out these all the factors can help us exploring benign interaction ways between network public opinion and traditional media news report. This paper analyzed the hot public opinion events happened over the past decade, proposed universal rules and characteristics of the interactions of network public opinion and traditional media news report, and sated the new changes or new characteristics of traditional media news report under the network public opinion influences.