Researching On The Correlation Between Internet Public Opinion And News Report

In recent years, the research of the features, functions, monitor and guide about public opinion has become a hot spots in each different areas. Most of these studies are case studies of public opinion or summary analysis of the hot media at certain stage of area, and there are a few details about the interaction between public opinion media news. This study is just made it entry point to explore the different influences in both the macro and micro perspective.In the first part, some phrase concepts related to network public opinion were respectively understood. Then, in the two most important parts, the study firstly discusses the interaction mechanism between public opinion and news media in a macroscopic perspective, explains the characteristics of hot spots by the"network exposure"and the"media exposure", draws four Public opinion Concern Charts of hot topics which are called Single narrow peak,Wide single peak,Multi-peak width,No peak width,analysis reasons for the formation of public opinion model and evaluation effect of each guidance of public opinion. In the next, this paper discusses from microcosmic Angle,new trends of media on news subject choice,Network survey and opinion reporting,in the context of public opinion. By the impact of online public opinion, features of news headlines,news structure and news content are also excavated in this part, where concept of"news to opinion"is proposed, which has both positive and negative effects.This paper also describes some media defaults in the front of"Network navy",public trial and internet hype, along with some corresponding recommendations. Some frontier research topics are recommended too, including attention to international public opinion and regularity of public opinion work, and so on. Lots of typical cases about network public opinion are used in the paper, and lively opinion charts are depicted, which makes qualitative analysis and quantitative research combined reasonably.