Dissemination Of New Clothes: On All Media Paper Publication's Survival

In the omnimedia era, diversified publishing forms occur, posing a big challenge on the traditional media, followed by the new trend of Media Convergence.This essay sorts out the development history and the communication environment since the resumption of SanLian Lifeweek publishing in1995. The essay focuses on the research of two points:the necessity of the transformation from print media to new media, and the irreplaceability of paper media. The above research is based on the transformation of SanLian Lifeweek from paper print to various online versions.Besides, this essay takes the integration perspective to explore the relationship between the traditional and new media, and analyzes the significance of omnimedia and print publishing, aiming to provide strategies on the omnimedia transformation.