Newsweekly 《Sanlian Lifeweek》 Cover Story Scheming Study

Newsweekly is a vigorous media form.Schemeing is the headspring to keep vigorous. Every newsweekly have already been aware of the importance of schemeing.Several famous newsweeklies have attracted the readers' attention depending on using an elaborate design to create news "boiling point", and have laid the foundations of their fame.Sanlian Lifeweek is an example.First, the thesis not only analyses the basic conception and characteristic of cover story, but also brings forward the need of cover story scheming basing on the theory or journalism and communication.Second, the thesis introduces the special scheme-idea in Sanlian Lifeweek and embody it in aspect of selection-scheming, action-scheming and space of a whole page scheming.The third, the thesis analyses the factors of which infect Sanlian Lifeweek in interior and exterior.The forth, on the base of the analysis hereinbefore, the thesis sums up the successful experience on the Sanlian Lifeweek and puts forward the rationalization in allusion to the weekly's shortage.