Research On The Omnimedia Publishing Of Television Variety Show

The omnimedia publishing that focuses on the television variety show presents a new schema or morphology, providing typical cases for our research on the new development of the omnimedia publishing. In the industry, it is the first time that the TV Reality Show arouses the Federated Media Publishing. Then the Expanded Cinema derived from the show become bright spot of the Federated Media Publishing.And the mobile game turns into main component of the Federated Media Publishing.Social Media plays an important role in the Federated Media Publishing. In addition,the multimedia book has continued the advantages of the omnimedia publishing, and the animated film has also created a animation pioneer, which is an important part of the television variety show published in omnimedia. In the dimension of time, the series products are not synchronized,but the asynchronous publishment also realize the Resonance Effect and maximum the Content Marketing.On this basis of situation, through questionnaire survey and interviews, I find that the audience's contacts to television variety show in the publishing forms of the omnimedia situation are uneven; for audience, the main motivations are: fan effect,entertainment, conformity and push by the process of the show. During the survey,the finding that is most worth mentioning is that the "resonance effect" between television variety shows and forms of omnimedia publishing is not strong. Then, I think that it is the development trend of the omnimedia publishing that achieving a wider audience and greater synergistic effect through more medias, deeper processing and more integrated industry chains.