The Study On Human Resources Strategy Of ZW Publishing & Media Corporation In The Era Of Media Convergence

The diversified development of Internet terminals,especially mobile terminals represented by mobile phones,has frequently changed and replaced people's reading styles.Situational and experiential readings have gradually become mainstream.The development of new technologies and the needs of the market have spawned new publishing formats such as digital publishing,Internet publishing,and intelligent publishing.In the era of media integration,publishing companies want to seize the opportunity of informational new media,innovation and integrative development is the only way.As a smart creative industry,the most important and most valuable core element of publishing companies is knowledge and talents.In particular,the introduction of talents has become the fulcrum for enterprises to keep up with the rapid development of the new era.This article takes ZW Publishing and Media Company as the research object,and has a comprehensive understanding of the company through research: the company is a provincial state-owned listed company,and most of its sub-subsidiaries are converted from public institutions.Although the company's human resources development strategy has been completed,its effectiveness and influence have not reached the expected goals.There are many thorny issues such as the loss of excellent talents,the shortage of talents and long-term talents,and the breakdown of talents.Based on the in-depth investigation of the company,the article objectively analyzes the current situation of ZW Media Company's human resource management.The investigation and research of the article has a certain practical significance for ZW Media Company to recognize the status quo,change the thinking,and improve the company's human resources strategic management level.In theory,it is also provides new perspectives and ideas for traditional publication in the period of transformation and transformation.