The Research Of Publishing Operation Modes Of Digital Omnimedia Newspaper

The road of digitization of newspaper has passed through the simple digitalization of content to the interaction with internet, to the finally comprehensive digitalition of both working modes and organization structures. Newspaper,therfore, has emerged huge changes on the identity, the way of thinking and logic,which caused the need of seeking for new ways of operation and mangement. In the new working structure, journalism of traditonal newspaper would find obvious conflict caused by their oneness and narrow concept; the working modes would find it too simple, linear and lack of flexibility, and digital dispatch and management.Therefore, the core research of this paper are: based on the information manufacturing attribute of newspaper, it will introducte the advanced manufacturing theory, build a more adaptable and flexible digital publishing operation modes to digitize omnimedia newspaper, so that making it true of automation, engineering, and standardization.Research methods of this paper included field research and research-based theory while using literatures to study the issue. By China National Knowledge, Wikipedia and other network accessible database resources to get academic reports, monographs, relevant literature documents, newspapers and analyze, organize, summarize all aspects of newspaper publishing and content of omnimedia, so as to better establish this research system and methods, finally by these data analysis and content analysis to process and analyze the first-hand data.The first section briefly discusses the digital information manufacturing property in omnimedia newspaper as a starting point to outline the research methods and research framework.The second chapter reviewed the research profile of the entire digital media newspaper, from the newspaper digitization to all media newspaper to the digital publishing industry, from different stages of development of the newspaper to find new research breakthrough, and as a theoretical basis.The third to fifth chapter are the emphasis, which is the core of this article, the information for the triple play service needs to lean as a constraint to agile as the goal, to build advanced digital all-media news coverage mode; to and behavioral constraints to collaboration as the goal, to build advanced digital all-media editing mode; in front of constraints to collaboration as the goal, to build advanced digital all-media news review and release mode.This article based on traditional news publishing theory, summarized the problems in the real practice of journalism by these theories, utilized advanced manufacturing technology, improved news practice standards aims to construct the digital news gathering mode, editing mode, and review and release mode, adapted to the background under all media news. And eventually building newspaper publishing operation mode based on advanced digital manufacturing theory.