The Study Of The Development Of The Olympic Games Reports By Print Media In Our Country Under The Background Of Media Convergence

With the continuous development of the world of sports and technology,the sportsreporting changes from complanation into three-dimensional and it from a single combattraditional media across to the intergration of new media.With the success of the BeijingOlympic Games, China begins to develop from sports nation into sports powerhouses andpeoples’ demand of print media is reaching a higher level. Accordingly, the traditional printmedia is faced with an unprecedented opportunities and challenges.Four newspapers, which are “People Daily”,“China Sports”,“Guangzhou Daily”,and “Hubei Daily”, are selected as the main objects of the study. This paper makes asystematic summary, analysis and research of the current situation and existing problems ofnews reports of Summer Olympic Games by the print media in our country by adopting themethods of literature reading, content analysis and comparative analysis. Sustainable measuresare put forward to improve the quality of reporting Summer Olympic Games by the printmedia, promote the build-up of a collaborative model of print media, network media and newemerging media, and provide theoretical basis for the development of news transmission ofSummer Olympic Games by the print media in our country. Through the analysis of theselected newspapers, the following conclusions can be drawn. Presently, Chinese research ofthe sports reporting is staying on the single media formats, the sports reporting lack in-depthresearch on the reference from the print media and the new emerging media each other. Thereis no enforceable analysis and research either, for which media, the print media or newemerging media, will be the dominant position in the future sports reporting. The advent of theinternet era which brings the revolutionary change to the way of people’s reading, and the printmedia also faces challenges. Facing the pressure of new emerging media and the loss ofaudience, the print media need to deep reform. This article discusses the history,presentsituation,problems and countermeasures of Olympic coverage of printed media in the contextof media integration.First of all,this article analyses centrally the content and form of Olympic coverage ofprinted media.Secondly,this article analyses comprehensively the development of Olympic coverage ofprinted media in china.Thirdly，this article Puts forward the development strategy of Olympic coverage of printed media in the context of media integration.Finally， this article emphasizes challenges Olympic coverage faces and innovationsprinted media should implement.In this paper, suggestions are put forward to address various issues regarding newsreports of Summer Olympic Games in the future. We should positively take challenges andmake innovations. In details this essay presents the challenges and innovations on sportsmedia system, management, technology, and the media workers’ thinking and the ways ofworking.