The New Forms Of Agenda Setting In Micro-blogging

The theory of agenda setting theory is one of the most important theory inCommunication Studies. Agenda-setting theory was first proposed in thetraditional communication environment. It believes that the mass media to graspthe right to the release of information, the audience is a passive acceptance ofthe main. The media not only tell the people what should think, but also tellpeople how to think. The study was limited to the agenda setting the agenda ofthe media set the public agenda is still seen as a realistic reproduction of themedia agendaIn the same time, it is a rare developmental perfect theoretical.Publicopinion forms has undergone major changes since the rise of Twitter, Theemergence of micro-blog has not only changed our lives, changing the way weaccess information.The micro-blog information mode of transmission isdifferent from any kind of media, completely grass-roots of the user, the contentof fragments and fission mode of transmission micro-blog to become the mostimportant information distribution center. The new media appear of micro-bloghas bring some challenges to the traditional means of communication theory,agenda setting right in the micro-blog transferred to private hands by the hands of the traditional media gatekeepers, people are no longer passive recipients ofinformation and media issues-reproduce reality, but social issues, media issuesset. Public issues affecting the media agenda countercurrent phenomenon ismore frequent after the emergence of micro-blog, the generalization of thiscountercurrent phenomenon, high-frequency allows us to have them moreattention and study.In this paper, the propagation characteristics of the micro-blog and agendasetting theory to sort out on the basis of the micro-blog agenda-settingperformance and characteristics of systems analysis summary, and then differentthe micro-blog agenda setting and the traditional media agenda setting,micro-blog more in-depth study of the traditional agenda-setting theory andtraditional settings the main digestion.