Strategy Of The Western News Reports From The Media Age Network

Today, these features of We-Media, such as the booming development, fragmentation, and falsified situation, bring obstacles to the news repots of network media, and they also bring confusions on information selection to the audience. This paper, through a detailed analysis of the excellent news reporting cases of Cnwest, it summarizes the unique minds of news reporting strategy under the macro background that the We-Media is developing rapidly and the ways of news reporting are changing sharply, and it also provides some references and opinions for other similar or mainstream network media. In this paper, firstly, it plenty analyses the concepts and features of the We-Media, it lists four important stages of the development of the concept of the We-Media, and analyses this media from both of its advantages and limitations. Compared with the traditional media, the We-Media has such features, civilians, personalized; low requirements to entry, simple operation; strong interaction and rapid spread. However, the low credibility of information, reducing the credibility of media, selective confusion of audience are still the obvious disadvantage of the We-Media.The paper introduces the mainstream media nature and the routine editorial work of the Cnwest. It starts from the characteristics of the We-Media, based on a large number of cases, analyzing the unique network news reporting strategy of the Cnwest. It mainly reflected these aspects:timely reporting, emphasis on the heavy role of edition, the reporting strategy to emergency news, pay attention to the diversity the reports. When explaining the importance of editing, this paper chooses Xian Jiatian international "11.14" bombings as the example case, totally analyses the counter-emergency editing strategies of Cnwest and the ways how the Cnwest cooperate with the frontline journalists, and it finally concludes three specific requirements of editing work:at the beginning of an event, mainly observing the sensitivity and judgment of the editors; editors should finish the summary of information from the media, and determine the work to prevent missing the important news materials;On the meantime, the editors should predict the attitude of the We-Media to the event and the public opinion tendencies, and then catch the potential hot news or open the best coverage angle as far as possible in the shortest time. Web Editors work to provide audiences the real news reporting, restoring the truth. Meanwhile, the Web editors should strengthen the interaction with other mainstream media, increase the rolling news rate, and also strengthen the guide role of mainstream news media. In the later stages of an event, Web editors will focus on such two aspects:on the one hand, based on the principle of "objective", doing the continue observing work well. But the editors should pull themselves out from the event as soon as possible to respond other emergences, and get ready to provide references for the audience at any time.On the other hand, cooperation with the traditional media, the Web editors will improve the review and summarize the news reporting, leaving experiences for the consecutive work. When researching the emergency reporting strategy, this paper selects two typical cases as starting point. It respectively analyses, when reporting the information which is hard to find out whether they is true or false, such as the "Microblog Suicide" and the "Network rumors", how did the cnwest bear its mainstream media social responsibility and how did it use its own resource advantages, rescuing the commit suicide, timely and effectively puting out the rumors, played an exemplary role for the network media.After analyzing and summarizing the news reporting strategies of the Cnwest, this paper bases on the media background and combines the Cnwest its own characteristics and limitations, leaves some suggestions for its future development:first, focus on shaping the young practitioners the News ideal, improve their professional skill; seconed, establish the authority of the Cnwest, and continuously improve the credibility of the mainstream media. From this point we can spread it into more few small points: working on exclusive news, offering a broader perspective for the audience; eliminating the interference of the We-Media when reporting news, and achieving a full integration of information; enhancing the strength to contend with the traditional media; finally, generate its own distinctive reporting style, and create a high-quality website brand.