Research On The Impact Of Micro Channel On The News Reporting And Its Coping Strategies

2011, tencent launched WeChat, most media think WeChat is only a interactive social software, who also have no meaning to by 2015 WeChat user has more than 500 million. Let the traditional media and new media is unexpected We Chat has become a huge since the media platform. Its interactive communication, and communication makes it spread information publishing platform, its free, use the convenience of making more and more audience to it, so as to bring a new way of life, change in the way to read.The emergence of WeChat mainly We Chat public platform, provides a new opportunity for the news reports and dissemination. WeChat public platform to push news of low cost, the use of traditional news media platform in this frequency, the importance of this platform, mobile convenience, which greatly increases the dependence on the user of this platform, through this platform to obtain more accurate, more news and information quickly.Increasing WeChat users and the change tendency of the new way to read news must obtain the corresponding value. With the constant promotion of WeChat news platform and popular, the efficiency of the audience for news and know the trend of the depth of the news, the characteristics of the personalized reading news will be more obvious. The news media must according to the status quo of news report way, content, feedback mechanism and so on make reasonable adjustment, to cater to the audience to read the new characteristics of rational utilization of WeChat features make better news.News reports of over 30 years of reform in our country, but also with the change of the realistic environment and constantly evolving, journalism itself is dependent on the mass media and realize its value, WeChat appears as a kind of new media, the news reported a significant change and the influence is taken for granted.Based on the above problems, the writer think about WeChat to news reports and of the impact of the change, can make us better understand WeChat news reports the new trend of transmission environment, and better adjust the news direction and way, in order to adapt to the development needs of the media era.