Network Media Expression Of Populist Tendencies

The rapid development of the network information transmission technology, provides the Internet users a platform to demonstrate their views fully, forming the free market of opinions exchange online, it also provides a solid material foundation for public opinion’s production and development on the Internet. Compared with the traditional media, the network can be fully opened and transparent, to make up for the deficiency of discourse right that the public especially the bottom of society people in traditional media, satisfied the audience’s the right to express freely、the right to know and to supervise, etc, it also brings many uncontrolled factors of the network public opinion’s expression at the same time, especially the gestation and growth of populism. Network populism is a kind of social ideological trend that under the new media age, with the spread characteristic of the network carrier, combined with Chinese internal and external development situation at the present period of social transition, provides free, equal, safe expression space for the majority of the participants, it met the public especially the people in the bottom of society participate in politics and the expression of interests demand, reflecting the care of civilians and some irrational denial and criticism to the authority of the elite class, the essence of which is a reflection of real life on the Internet; Network provides a new background and environment for the growth and reproduction of populism, made the new type of populism has the advantage of spreading quickly,widely and greater influence, and formed the unique structure of thinking and the pattern of discourse, had a profound influence on various aspects of netizens, such as cognition, thinking, judgment, speech and behavior.There are mainly three types of populism on the Internet at present, the type of realistic critical populism, which focus on the various contradictions and social problems at the period of transition, and pursuit the fair of social; Ethnic nationalism, which emphasize the feelings of patriotism and the reunification of the motherland, then developed to extreme exclusion behavior, and the cultural populism which is contrary to mainstream national culture, these three forms together shaped the multiple culture scale and the patterns of public opinion on the Internet space. Network populism has complicated impact on the reality, embodied in its double-edged sword effect, it has deeply realistic root, we should treat it with rational, scientific, comprehensive attitude, not only play its positive role, but also take measures to reduce or eliminate the negative effects, and create a good environment for the expression of public opinion on the network.