JS Tobacco Industry Enterprises For Precision Marketing Enterprise Mobile Applications Construction

As mobile intelligent terminal technology and the continuous development of the third generation of wireless network technology, the market environment changes faster, and more intense competition in the market, these brings higher request enterprise marketing decision. Enterprise needs more, more accurate and timely market information, marketers need to be out of the traditional office environment with information acquisition and processing of data.The influence of the policy and public opinion environment, the tobacco industry increasingly fierce competition in the market. In this environment, JS ZhongYan industrial enterprises how to accurately grasp the market information, improve the enterprise product development potential, and provides the enterprise product market development momentum. Based on precise marketing, enterprise mobile application system theory research, according to industry precision marketing job characteristics, combined with precise marketing job overall train of thought, innovative precision marketing and mobile application is put forward to the solution of combining other solution provides the enterprise market data collection, construct a "carefully positioning, accurate information, accurate delivery, fine management and delicate guide" of the mobile application system, precise marketing support JS ZhongYan precision industrial enterprise marketing work. The main research content is as follows:(1) research and development status of tobacco industry at home and abroad, describes the research background and significance.(2) the accurate marketing, enterprise mobile application theory, nature, function and Realization way.(3) research analysis of the current situation of tobacco industry enterprises and marketing work, JS, carrying out precision marketing analysis of the requirements of enterprises, analysis of the mobile application system construction demand.(4) study on the analysis of enterprise mobile application system for precision marketing technical route and the overall framework, put forward the overall construction enterprise mobile application system solutions.(5) construction and implementation of the tobacco industry enterprise mobile application system in JS oriented precision marketing, shows the precision marketing work.