Design And Implementation Of Tobacco Precision Marketing System

With the development of economic globalization and free market,the management system of tobacco industry has become the inevitable trend of the future development of the tobacco industry in the future.The reform of management system of China's tobacco industry is no exception,the establishment of the market management mode under the monopoly system,it should be said that the future reform and development of China's tobacco industry in the future.At present,China's economy is in the form of a more advanced,more complex division of labor,the structure of a more rational stage of evolution,economic development into the new normal.For the tobacco industry closely related to the development of national economy,it is bound to face new opportunities and new challenges.Growth rate of decline,business inventories increased,structure space narrowing,demand inflection point approximation four problems,are directed at industry field of economy,its core is "demand",or for greater than demand,or demand,or for not from what we seek to get.How to make the limited supply of cigarettes to the maximum extent to meet the real needs of the market,is the real problem to be solved at present.By the end of 2014,China's tobacco monopoly administration(National Bureau)proposed the cigarette marketing oriented reform scheme,the move marks the beginning of the reform of the tobacco industry,cigarette marketing occur great change,the sense is very unusual.Deepening market-oriented reform,to play the role of market mechanisms,so that the market allocation of resources,is the direction of the reform of the tobacco industry.Cigarette marketing oriented reform is to do respect for the market,follow the rules,on demand prediction,organize the source of goods,the customer file,supply,regulate and control the market and brand cultivation etc.business process reengineering,shaping "began in consumer demand,finally consumer satisfaction"marketing rules.According to this idea,the demand forecast is the core of cigarette consumers,reflecting the real needs of the market.This paper in the analysis of tobacco marketing plan supply delivery industry background,development course,problems based on,main research how according to the market demand to achieve Co.of cigarette supply market problems,through the analysis of the calendar year sales found under the laws of the market,reduce the human intervention in the market,effectively avoid forced sales,bundled sales and other illegal business behavior,change oversupply,not from what we seek to get the phenomenon.The study in the calendar year cigarette sales as a whole stable basis,the time series decomposition method to predict the next year monthly recommended dose delivery,based on the implementation of the retail households clustering,cigarette price segment classification,the source plan accurate delivery,determined to every retail clients,to protect the retailers operate independently,"fair and just" enjoy supply,prevent the supply is too tight or too rampant.Tobacco market sales history as forecast monthly supply of the first element,based on monthly forecast value of tobacco company micro adjustment according to the business policy of the content of this research,which to reduce the inventory cost of the tobacco companies,improve tobacco supply to meet the index,add fast tobacco market orientated reform has a positive function and the significance,has in the industry in Liaoning Province get promotion and application.