| State Tobacco Monopoly Bureau Kang Kang Juchang explicitly pointed out: "We should vigorously promote informatization, using modern technology and management tools to promote the tobacco industry to raise the level of modernization. To make full use of information technology to enhance the production and operation of the monitoring activities to strengthen Budget management and cost control, procurement of materials to do a good job of certification and construction of modern logistics, trade and strive to improve the modernization level of management. "This is the tobacco industry a clear message of the work of the requirement to use information technology to achieve tobacco concrete manifestation of management innovation .In recent years, especially after China's accession to the WTO, the tobacco industry of emancipating the mind and scientific development, enterprise management and enterprise information system has undergone profound changes in the effective management of innovation, enterprise informatization level has increased remarkably. Enterprises at all levels to vigorously promote informatization of enterprise management, information technology more widely applied to production management, capital management, financial management, procurement management, marketing management, human resources management, office automation management and decision-making level. For the realization of the management of tobacco on innovation, enhance core competitiveness, so that the tobacco companies of information technology and management innovation to a new level.The management of innovation and tobacco effective information technology combined with strong information technology support for innovation and enterprise management, is to promote tobacco to establish a modern enterprise system, from root to enhance the overall management of the tobacco business and core competitiveness, innovation and management of An important tool. Whether management or governance innovations are needed, but in the information society, there is no information as a means of protection is a lot of innovation can not be implemented. First of all, the development of enterprise informatization is not a technical issue, but management. Therefore, the implementation of the tobacco business is by no means the traditional information-based management plus a few lines on the computer, but to transform the traditional industries of a change in management is thinking, management philosophy, management of the all-round innovation.We are against the Tobacco Monopoly Bureau in Inner Mongolia (the company) own characteristics, design, including the realization of case management modules, system management, distribution management, customer relationship management, license management, call management, supplier management and supply chain management of the eight sub-system Inner Mongolia Autonomous Region's Tobacco Monopoly Bureau (the company) network marketing system. Network marketing top-down management system is divided into: analysis of the decision-making, business-customer contact layer, the platform layer. Analysis of the decision-making management systems belonging to the analysis of the decision-making, marketing objectives of management, marketing, process management, portal, marketing, management systems, such as belonging to the transaction layer. Yanji cigarette factory in the marketing management system platform, with the support of the completion of the analysis and decision-support information belonging to the analysis of the decision-making through contact centers, with customers required a means of communication (such as: telephone, fax, e-mail market Investigation, visited) to deal with the integration and automation; to the above two parts function under the accumulated information processing, customers produce intelligent, enterprise strategies and tactics for support of the decision-making; interface through the system, and other information systems integration, all Information systems into a coherent whole.License management module of the main license Lingshou Hu complete information for the review of the operation to facilitate the monopoly sector Lingshou Hu's bid for the license, day-to-day management. License management to deal primarily with the license and permit process for day-to-day management, including the types of permits for new, renewal, change, to re-submit, business, to resume their business, write-off. Permits for the members to apply for a permit from the process, inspectors for verification, sales director review, approval of the LLC, a permit system for members Certification, and other nodes. Real-time to remind operators of the steps, directly in front of the operator to describe the views of the operation, shortening the time for a permit to increase productivity.Distribution system is a core subsystem, and other sub-system (sales, supply chain, customer relationship, supplier relations, call center, etc.) close. Distribution system by purchasing, inventory, distribution, marketing, cost accounting, and other components. Tobacco companies as distributors, through the procurement operations to meet the market supply of goods, the inventory can be a reasonable guarantee the continuity of supply and reduce delivery time, tobacco companies have distribution of goods to the tens of thousands of retailers, allowing retailers Their delivery to greatly reduce the whole supply chain logistics costs. Tobacco companies by selling goods at a reasonable system of sales strategy in the hands of sales to retailers, costing module to help finance the cost of goods accounts. In-kind account at the core inventory management, to avoid the current account is not. Well, "available inventory" management, to maximize the delivery of orders to ensure the success rate.Call center customer service system to take full advantage of technology and management experience, in close connection with the tobacco system, existing information systems and data resources, based on advanced information technology and exchange of computer network technology, which is tobacco customer service center of the capital program ideas . At the same time, customer service center system as a system, the system must be designed to take full account of the overall tobacco business development, as well as the tobacco business and systems integration.This paper describes heavy customer relationship management module Realization. CRM adopt a step-by-step approach adopted by the advanced decision support and database technology to collect a variety of customer information to help these data into information for business. And by optimizing the use of customer information, companies can better monitor and understand customer behavior. Through these new customers to be intelligent, enterprise restructuring their systems to Taiwan before and after to ensure that the customers really need them. CRM for the promotion of the interests of customers, which means that to retain existing customers and clients to sell upgrades to the product, which requires customers from each of the "contact points" to collect large amounts of data, and then based on knowledge of the new changes. Our CRM includes marketing and customer management of the two modules. The implementation of major enterprises in marketing, sales, service, technical support and customer-related areas, so that customers feel from time to time the existence of the enterprise, that enterprise customers at any time. CRM sales system data from the distribution system, in Lingshou Hu on the classification on the basis of differences in the development of sales channels strategy. Customers to develop differentiated order cycle strategy to provide customers the way division, the development of commodity marketing rules. |
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