A Study On The Framework Of Marketing System For Cooperation Of Tobacco Industry And Commerce Based On SOA

Service-oriented architecture (SOA) is a key concern in the IT industry, and also a future development trend. At present, the SOA has become the popular implementation of enterprise IT systems. It is often a preferred option not only in the renovation of old information systems but also in the design of new enterprise IT architectures.There is a great challenge on building information system of the tobacco industry because of the rapid development of information technology and the increasingly heavy competition in the market. The tobacco industry, on the one hand, has to maintain the stability of the original application system, and on the other hand, has to consider the infrastructure of the system, which causes a higher demand to the tobacco construction of the information system. The cooperative marketing system is the bridge between the commerce and the industry, and is the channel to exchange information between them. Therefore, this system is very important for tobacco IT infrastructure. The implementation of this platform will directly affect the success of the whole enterprise operation. Using the SOA to build enterprise IT infrastructure framework can achieve operational data sharing, enhance market response speed, solve the problem of "islands of information", make business process automatic, and gradually establish a standard and open architecture of the enterprise IT system. This is the focus of this thesis.The thesis includes the following parts:1. Introduction. It analysis the background of the enterprise IT system using the SOA, the status and the problems in the existing systems, and the urgence for the tobacco industry to implement the system of marketing cooperation of tobacco industry and commerce (MCTIC). It also points out that the solution is to use the SOA, which is the purpose of this thesis. 2,This section introduces the framework of SOA. It first explains what the SOA is. Then it analyzes the characteristics of the SOA framework, the evolution of the SOA, and the related products. Finally, it discusses the technical principles of the SOA.3,This section studies four key techniques related to the SOA: standard communication protocols (XML, Web services, SOAP, WSDL, UDDI, and the relationship between SOAs), enterprise service bus (ESB), business process management (BPM), business activity monitoring (BAM), and the advantages to use them. Finally, the three ways to implement the SOA are given.4,This section proposes the SOA solution to the MCTIC system and is the focus of the thesis.①It analyzes the current status, characteristics, and the complexity, and points out why to propose the MCTIC system.②It defines the goal, framework elements, and guiding principles of the MCTIC system.③It analyzes the functional requirements of the MCTIC system and points out how to tackle the problems.④It discusses the advantages of using the SOA and its problems, and the challenges of the system construction. It proposes the SOA methods for constructing composite applications, decoupling the structure elements, and increasing the system flexibility. Then it gives the logic structure and architecture of the MCTIC system.⑤It describes the positive results that the MCTIC system achieves.5,Summary and future work.