The Design And Implementation Of Tobacco Marketing System Based On Mobile Internet Technology

The tobacco industry is an important part of China's market economy system.The traditional tobacco has a long sales process,and too many connections.The management and business optimization must rely on advanced information technology,especially the changing mobile communication technology which can improve the tobacco industry service awareness and management level.With the development of science and technology,the whole tobacco industry is changing the traditional mode actively.By using the reconstruction of existing marketing mode and the new communication technology,the mobile strategy has become the mainstream of China's tobacco industry.The tobacco mobile marketing system designed in this paper is based onthe tobacco marketing business,and J2 EE standards,multi-layer structure of Androidsystems.At the same time,using the data synchronization mechanism to realize mobile marketing(server and client)interact with core business system of data information.This paper starts with the present situation and problems of tobacco marketing management,and combined with the operating characteristics of tobaccosystem to analysis the functional requirements.Not only base on the development of this system,but also summarize the design idea of the system to describe the client management subsystem and server management subsystem at the same time.The client management subsystem is a system for the service and management of the tobacco marketing staff in the marketing process,including five functional modules which are basic data management,distribution management,information interaction,release management,mobile client management,retail management;the server management system is to manage and query the system terminal management system which contains system management and server function management.The key process and functional design content will be special analysis in the end.Through the application of this system,the mobile marketing will be intelligent,simple and efficient.The tobacco marketing staff can go out on-site marketing to greatly reduce operating costs,and provide a full range of customer service.Meanwhile,the complete marketing solutions can be achieved,because the marketing channel system will provide a stable,instant sales channel system.The coordination of each part can improve the work efficiently.