The Function Study On Campus Media In The Media Literacy Education Of University Students

Media literacy education for a long time in our country’s university education in relative lack of, caused the young college students knowledge media scarce, media literacy is low situation. In recent years, with the Internet and mobile communication technology development, the college students’contact the media time and increase greatly range, mass media negative function deeply affect college students of ideas and political beliefs, how to eliminate or weaken the mass media has become the negative effect of ideological and political education work must solve times new topic.In our country’s colleges and universities of media literacy education extensively, college students have all kinds of media information to the interpretation and critical ability, and can correct use of media resources, the ideological and political education work weaken the mass media negative effect one of the main ways. This paper, from the media literacy origin and development as the starting points for the project, this paper introduces the media literacy education in the domestic and foreign development course and the present situation, analyzed the media literacy education and ideological and political education work essence contact, puts forward the campus media as media literacy education to develop the students in the practice of the platform. Based on this, this paper also according to the media literacy education college students use campus media to develop practice teaching situation, analyzes the practice teaching of the existing problems, and puts forward a series of measures to deal with, that is, to fully understand and development of media education function, campus scientific use of campus to develop practice teaching, strengthening the media campus media own construction and integration campus media resources, so as to the media quality education for college students build an ideal practice and innovation base, in order to improve college students’media literacy. On the other hand can also for current ideological and political work to solve the above new subject to provide the beneficial reference.