The Research On The Television Program "Military Technology" In CCTV

With the deepening of the revolution in military affairs, weapons and equipment have entered the integration, integration era, the military high-tech achievements which widely used in the sphere of war changed the face of war. Military communication of science and technology is to promote knowledge diffusion and to achieve the growth process of military technology,in which the television military science programs is the important channel of dissemination of military technology.How to do a good job in military science programs, both to follow the spread of the law, to meet audience of military information,military technological knowledge; and follow political law, adhere to the correct guidance of public opinion.Exciting people’s patriotic passion, releasing my army peaceful development both at home and abroad, transparenting growth moderate signal through the display of our army modernization development pace,is an urgent and realistic problem for currently China’s communication research.Compared to other television category column positioning, positioning is more important for military program."Military Technology" is positioned facing the country’s armed forces personnel, military enthusiasts and adolescents.The column delivers the latest military technology dynamic, introduces advanced weaponry and military technology,shows military modernization achievements,in order to enhance the scientific literacy of citizens military, strengthen people’s consciousness, implement our army public opinion strategies.In terms of the topic selection,"military technology" adheres to the general military science and technology knowledge as the basis,takes military news topics to create heat, uses thematic programs to build quality of communication strategies.The column takes agenda setting seriously,political,military, diplomatic and other factors which affect the military content selection,information visibility,the right broadcast moment.The column expands coverage and reflects humanities concern through attaching importance to technology communication and humanities combination; On the effect of communication,the column realizes the function on popular science,public opinion and education.In order to transform "military technology" appearance of temperament,the structure of column has experienced from the piece of information subject to plate magazine to feature of evolution, hovering between composite and single mode,but the general trend is to the development of a single direction.The topic of the current type structure exhibits a single complete, a topic in depth coverage of program features,the length time of30minutes is also more in line with audiences viewing habits.With the unity of the column content and positioning,title design adheres to the principle of simplicity and beauty,by showing the process of manipulator control cabin to create atmosphere,highlight columns personality.In future development,"Military Technology" need to give play to institutional advantages,making full use of the authoritative and monopolistic military information resources.the column adheres to popularization of professional knowledge and story of scientific and technological knowledge.Thinking highly of problems that organization internal communication,manifestations of limitations and not smooth on communication channels exist in the column.Because of TV military program’s sensitivity and the particularity of the subject matter of the field, there will be a lot of restrictions in the production process, but "Military Technology" should ensure the security of the political premise, follow the spread of the law, return to mass communication standard; update the creative team, rich manifestations; optimize the communication channels to expand part impact.