Study On The Column "Hao Men Sheng Yan" Of The 2014 World Cup In Brazil On CCTV-5

With the rapid development of the economy and the improvement of living standards, the pursuit of sports and entertainment is always increasing, and the intervention of media increases the spread of the sports. TV sports column is an important part of the sports news, which plays an important role in sports communication. Four years of the World Cup as the most popular sport events wins the undeniable impact of the world. “Hao Men Sheng Yan”is a special column which heavily builds by CCTV-5 during the World Cup, which has its own unique style and stable audience.Based on the analysis of“Hao Men Sheng Yan” of the 2014 World Cup in Brazil on CCTV-5, this paper took the content analysis, data statistics and the dissemination study theory, trying to give an introduction of its positions,settings and the topics of the column.Mainly talked about the innovations and development strategies of“Hao Men Sheng Yan” of the 2014 World Cup in Brazil, and gave a dialectical analysis of its new features and the current problems.First of all, the paper described the difficult of the columns on TV in nowadays.Then gave a general introduction of column of the 2014 World Cup in Brazil, and made a detailed analysis and evaluation of various sections. As we all known, the settings and sections of any column has its own reasons and significance, therefor, the author trying to analyze the topics and the news which chosen in the column.Secondly,“Hao Men Sheng Yan”of the 2014 World Cup in Brazil is a rich feast which is built by CCTV-5. The paper trying to analyze the development and the breakthrough with the technology innovation, the integration of TV and new medias,and the entertainment of the column of the 2014 World Cup in Brazil.Entertainment is a great characteristic in the column of the 2014 World Cup in Brazil and is also a trend of the current TV sports columns. However, the paper thought we should use the dialectical perspective to look at the column transformation.Excessive entertainment will inevitably lead to decline the professional level in column.Therefore, the author trying to sum up the problems in the column development through the reasonable reflection of the present situation.At last, the paper summarized the advantages and disadvantages of “Hao Men Sheng Yan”of the 2014 World Cup in Brazil, in order to give some better inspiration and suggestion in the next World Cup.