The Research On Geographical China Column Of CCTV

TV plays an irreplaceable advantages in the popularization of scientific knowledge, scientific spirit, scientific method and scientific thought process.the characteristics of the object and services of TV programs is in favor of targeted audience segments training. with the social and cultural development,the improvement of public scientific literacy,public awareness of science and technology information needs has become even more diverse.Agriculture, military, meteorology, geography, astronomy, such as different types of television science response to the information needs of different technology for the public.As China’s first tranche of Earth Sciences television science column,"geographical China" diverse topics,rich content, the story of the narrative set up a bridge for the public to understand the Earth of scientific knowledge.In the development process of earth science popularization of film and television, from the film to the popular science column, the position of audience in the creation of TV science popularization is becoming more and more important.Knowledge and science is the fundamental of "geographical China",the form and content come up showing column’s purpose from the appearance of design, communication science subjects and topics.The content choreography tips, titles design, studio design and host positioning of Geographical China" fully reflect the features in the packaging,and intuitively reflect the characteristics and aims of the column.The authority of "geographical China" is from scientific literacy of Communication subject.Scientific experts and program group cooperate with each other for the public to popularize science."Geographical China"follow the program aim,lock scientific issues, set agendas for the public to understand earth sciences.The main content of "Geographical China" meet the general audience, suit and the common people."Geographical China"fully uses audio and visual elements to popularize the knowledge of geography. The effect of audio and visual elements in science popularization is:Frame present scientific perspective, light and shadow create visual effects,subtitles make up for the lack of sound and picture, picture and animation simplify scientific problems,commentary and paralanguage build plot, music and sound create atmosphere."Geographical China" Narrative Features is:Historical events and scientific investigation is the program narrative unfolding clues; through suspense plot settings to seize the audience’s attention; by rational and objective "third party" narrative perspective and emotional, subjective first-person perspective to narrate. diverse perspectives not only create atmosphere, mobilize the audience emotionally, but also are conducive to rational analysis of science, demonstrating scientific knowledge.Geographical China’s shortcomings are the direction to make science television program perfect."Geographical China" optimization suggestions, on the one hand provide a reference for the program group, on the other hand, provide a reference for the optimization of science television program of China.