| In the armed force television people are accustomed to military programs of television communication known as the television military propaganda. The television military propaganda is the various countries' media propaganda system important constituent, it by its unique superiority, is playing the vital role in each different historical period. Along with our country television dissemination enterprise development, the military television propagandizes the enterprise also unceasingly to grow strong, displays sets up, on frequency channel beginning broadcasting in the television military propaganda organ gradually consummation and the television military propaganda column. In 2003 along with to the Gulf War direct seeding, Phoenix TV has set up grade of special military columns "Military situation Observation room", its viewing ratio continuously is among the best afterwards in Phoenix TV. This article through to the mainland, the Hong Kong two places military program contrast analysis, inquired about the military program disseminates characteristic; Simultaneously this article in2006 around the edition correction has carried on the contrast analysis to the CCTV-7 military program, after summarizes the edition correction the military program luminescent spot and the existence question, and unifies the dissemination strategy which "Military situation Observation room" succeeds to the CCTV-7 military program to provide some enlightenment: 1st, the military program dissemination cannot leave politics; 2nd, military program dissemination and international situation, local conflict close correlation; 3rd, the military program dissemination cannot leave to the military high tech attention; 4th, the military program success needs to establish take receives the audiences as the central dissemination idea; 5th, the military information reported must establish the objective real news dissemination idea.In brief, along with the media industry development, along with the domestic politics change, along with the changes constantly of international situation, along with the military science and technology development as well as the reception of TV community's cultural quality change, the military television program is receiving the audiences to locate, aspect and so on program content, program form, program operation must have the change along with it. |
