Reflection On The Column Revison Of Cctv Business Review

CCTV Business Review constitutes the only column on business review named by the form of finance plus review in the channel of finance and economics of CCTV. Its revision and future innovation carries the demand of the whole channel of finance and economics of CCTV for the specialized financial program.Firstly, this thesis conducts an analysis of the causes for the column revision based on the news transmission rule and the theories on desire and meanwhile adopts the literature research method to analyze the high-profile publicity at the initial stage of revision and the social response after the revision.This thesis holds that this column is confronted with external pressure and the CCTV Finance wants to intensify the internal impetus of business review program, which contribute to the column revision. Besides, the high-profile publicity of this column at the initial stage of revision indicates the original intention of revision, namely, to highlight the mainstream and the authority position in the field of finance and economics of CCTV. However, the social response after the revision is less than satisfactory, reflecting certain problems of this column.Secondly, this thesis applies relevant theories on TV column writing and directing and column brand marketing to exploring the available expression elements and brand marketing methods of this column and conducting detailed analysis of the specific advantages and disadvantages of the column expression elements and brand marketing methods on the basis of chromatics, imagology, science of name and other relevant disciplinary knowledge, along with relevant rules including the headline art and slogan propaganda and also proposes relevant suggestions on improvement.Finally, based on the situation where some aspects of this column are still imperfect and the experience which another column of CCTV Finance is closed down, this thesis holds that the future innovation of this column may encounter such four wrong regions of concepts as the establishment of authority, the orientation of specialization, imbalance between group norms and group pressure and blind copinism.As the column of CCTV Business Review has been founded for less than two years, it is still at the state of exploration and the column innovation. Therefore, this thesis is designed to put forward some valuable suggestions on the future column innovation and make little contribution to making the Chinese TV column on financial review realize the ambitious goal of "expressing the world from Chinese angle and delivering Chinese voice to the world."...