| With the continuous changes in user demand, and constantly improve people’s aesthetic taste, e-commerce website interface design has been paid more and more attention. The design of any website all cannot do without the interaction design, interaction design good user interface of a website in the operation more simple, smooth, comfortable. The beauty of the e-commerce website in addition to allow users in the use of mood, can cause the user’s emotional resonance. This paper is mainly about the design and user interaction theory of aesthetic, conducted in-depth study and Discussion on the design method of electronic commerce website interface and related factors.By defining the concepts related to interaction design, summarizes the purpose and principles of interaction design of electronic commerce website interface, focuses on the analysis of the e-commerce website navigation, interactive components and depth, interface design elements. Taking Pay.taobao.com as an example, expounds the importance of data to guide the interaction design and how to improve UED discourse right. Based on the analysis of influence of user aesthetic cultural psychology, experience and emotional factors, design method of the electronic commerce website visual elements are also explored, and puts forward the flat design style will be the leading e-commerce website interface design development trend in the future. |
