The Micro-interaction Design Of B2C E-Commerce Website

With the maturing of the Internet technology and the changes in consumer shopping, the secure, convenient, user-friendly shopping style of B2 C e-commerce was favored by many consumers.The new " Internet plus" form will promote the emergence of the mobile Internet industry and traditional industry integration effectively.And because of the consumers’ growth and cognitive of online shopping environment and intensification of competition in the e-commerce website,consumers demand for the user experience of online shopping increasingly. Interaction design in China later than abroad,it leads to homogenization of e-commerce website design more serious, lack of interest, simplicity and brands.The micro-interaction as a new interactive design method is widely respected by foreign designers but is not known in the country.The Micro-interaction details and simplicity design has a great role for B2 C e-commerce site.The research purposes are micro-interaction design,Based on the situation at home and abroad, analysis of design method of the micro-interaction, and do design practice.It introduced the current situation of domestic and foreign e-commerce Web site interface design firstly,and the origin and definition of the micro-interaction design.That analysis the structure,,composition,nature of the micro-interaction design,and analysis relation between micro-interaction design and interaction design specifically.The micro-interaction attach importance to detail design and simplicity design.which illustrates the basic design elements of the Web interface features and e-commerce Web site design flaws specifically.we establish user demand mode by exploring the different between role classification and user needs.The innovation of the paper is that this article targets the nature of the micro-interaction design.It qualitative study on China’s e-commerce website design by combing with the traditional method of interaction design,and then research on micro-interaction design and e-commerce Web site design process.Simplicity, uniformity, error proofing and emotional design were the basic design principles of the micro-interactions in B2 C site.Current popular 3D scanning and 3D fitting were used to the micro-interaction design finally. Based on the Magic Interesting Purchase Department Store,we use the micro-interaction design theories and methods to optimal design on it.Then analysis and forecasting the micro-interactions in the future through the systematic learning inquiry.Through the above mentioned research and design practice micro-interaction that the micro-interaction design is the future development trend,and the integrated between the micro-interaction design and new technologies has a great role for the development of B2 C Web design.