| With the development of social change rapidly,the continuous improvement of people’s consumption level,more and more people are not only satisfied with the reality of the way of shopping,but more inclined to find on the Internet and buy their needed goods.In recent years,many e-commerce sites group purchase business gradually began to pay attention to the details,in order to stimulate the consumption desire of many network users,group purchase website has begun based on web design have realized how to seize the user’s psychological,psychological changes gradually began to understand and pay attention to the user,and then consider the interaction and experience of group purchase website interface design and user interface,by improving the website for themselves to occupy more market share in the business in the form of network group purchase.At the same time,it also means that along with the requirements of the e-commerce website design,the interface design level of the group buying website will be reflected to a certain extent.Web interface design involves the group purchase of electronic commerce website culture,but now many small group purchase websites and electronic online shopping platform will still show the visual design of the layout of color reflects is not clear out of order.This paper designs the interface of the electronic commerce website of group purchase,from the following aspects: first,in contrast to the existing group purchase of electronic commerce website layout,the common design principle of group purchase website interface design of the existing layout.Second,the study of the existing group buying site color collocation method,analysis of the impact of various color collocation on the user’s psychological emotion.Third,analyze the role of the media elements in the e-commerce website.Fourth,analysis of the interaction between e-commerce website and users.This paper hopes to study the interface design of the group purchase of electronic commerce website,summarized and analyzed the existing group purchase website layout,color collocation,media elements and experience,the design method proposed more attract the attention of the user group purchase the e-commerce website,hoping to have a role in promoting development of group purchase website. |
