Research On The Performance Appraisal System Of Editors And Reporters In Xi’an Newspaper Madia Group

The media industry faces increasingly iferce market competition and the situation ofserious lacking versatile talents at present. Especially, in order to gain advantage in the marketcompetition, Newspaper media must establish modern enetrprise management system for themedia industry market development, Gather talents widely, innovation and development,improve eiffciency，to place in the whole era of media. So it is Great signiifcance to researchof performance appraisal management of human resource in newspaper group at present.Newspaper group has its own special characteristic besides the common characteristic.In this study, based on the theory of the performance appraisal theory of human resources,combining the performance appraisal theory of human resources and Xi’an Media Group’seffective, proposed the Press media organizations in all media age should establish a scientiifcand rational editors and reporters performance appraisal s’ystems principles, methods.Use theprinciples and methods of performance appraisal theory and reporters performance appraisal,reported on the Xi’an Media Gro’ups existing performance appraisal system analysis, pointingout its flaws and shortcomings, and analyze the reasons for these problems. In addition,through the questionnaire and other forms, to ifnd out the views of the editors and reportersfor the existing performance appraisal. On the basis of its analysis, performance evaluationbased on the theory of Xi’an Media Group’s performance appraisal system was redesigned，and put forward the views and suggestions.In the media industry background, the study of establish a editors and reportersperformance appraisal system, In line with the discipline of the news media in China. Notonly a supplement of journalists performance appraisal theory, but also the current mediareality issues which need to be solved. This study has a certain practical signiifcance toexplore the change of the news media in the existing editors and reporters assessment ofperformance appraisal’s non-standard and the lack of scientiifc status.