| " Essay newspaper" As China is currently the only professional newspaper copy essaysis " History of the20th Century Chinese essay " called " Our history essays published in aspecialized newspaper." Since October2,1984founding date, a total of the issue for30years.Essay as a literary form, has been a sensitive, fighting, artistic characterized. As acarrier of essays," essays newspaper" always uphold the " reform and innovation," thenewspaper concept, inherit and carry forward the social value of literary meaning andsignificance of the value of essays, reflecting popular opinion, calling for justice, seekingthe truth." Essays newspaper" the survival and development of30years, newspapersarrangements, part design, text and other content with the theme of social changes are alsochanging. By the young and lively entertainment by reform and opening up, develop tomaturity pungent brave social transformation, and then experienced steady growth to thewise.However, with the continuous evolution of the newspaper ’s own development and theemergence of new media," essays newspaper " appears survival dilemma: Commentaryflooding," essays newspaper " living space reduced; impact of new media, traditional mediaoverall decline; reduce the aesthetic value, essays charm weakened.Based on this, this paper considers the following four aspects should reform andinnovation: the development of the portal, microblogging, letters and other new media,branding of paper; establish a pay wall, consolidate and develop readership; micro essaysmeet the audience; training of young readers. But in general, or to uphold its owncharacteristics, and promote the " reform and innovation " operational purpose. |
PDF Full Text Request