Research On The Development Status,Dilemma And Outlet Of Provincial Party Newspaper Apps

With the popularization of the Internet,the mobile news client came into being.In recent years,thanks to technological revolution,various types of mobile news clients have sprung up like mushroom after rain,competing with each other relying on their own parent resources or clusters of product features.The provincial party newspaper news client,as a special type of news client,plays an importa nt role in public opinion guidance and local publicity.Its development and the difficulties encountered in the current stage of development deserve more attention.Until July 1,2017,31 provincial party newspaper news clients have all gone online,but their development is uneven.From this point of view,the author aims to explore the development difficulties faced by and the countermeasures that can be adopted by the provincial party newspaper news client.This article analyzes the overall development status of the provincial party newspaper news client,and uses the “Southern+” client as a concrete case to look for the strengths and weaknesses of its development with a view to get more inspiration for the better development of provincial party newspaper news client.Through analysis,the provincial party newspaper news client has multiple predicaments in terms of user volume,content operations,profitability,and technical aspects.It also focuses on the current predicament and focuses on the media integration approach to explore new paths to the platform,users thinking to make products,and the Internet to think first.In the era of intelligence media,it seeks to develop a balance point and other coping strategies.In reflection and exploration,the thesis hopes to extract some reflections on the development of provincial party newspaper news client.