Ethnic Regions Party Newspaper Supplement Dilemma And Strategy

Nowadays the development of the Internet is increasingly powerful, represented by weibo emerging media of print media, including newspaper, caused a huge impact, and also with the fierce competition of modern newspaper market, lead to ethnic minority areas the development of party newspaper supplement space will be squeezed between intangible, how can you play the "to detain a guest" and the role of ethnic culture, party newspaper supplement is economically underdeveloped minority areas faces huge challenges.This paper briefly outlines the party newspaper and the supplement of the concept and development trajectory, and points out the unique position of party newspaper supplement, in order to prove the value of newspaper supplement. Then analyzes the characteristics and the core competitiveness of minority party newspaper supplement; and then to the "Inner Mongolia daily" (Chinese version) from 2010 to 2014 the newspaper reviewed, and to all the supplement in 2014 as a case analysis, points out their advantages and disadvantages, the advantages of development, and put forward some development suggestions its shortcomings, for example; the last part discusses the Ethnic Regions Party current opportunities and challenges as well as the combination of the "Inner Mongolia daily" (Chinese version) supplement, put forward the development countermeasure for the academic research of party newspaper supplement provides doctrinal thinking, provide certain reference experience for the industry to revitalize the party newspaper supplement.