The Research On MMS Newspaper

Because of the impact of new media, newspapers, magazines and other paper-based media are confronted with unprecedented challenges. Their advertising revenues are declining, as well as the lossing of readers. In this context, the paper-based media have to accelerate the digital transformation. MMS newspaper has been a stepping-stone for the paper-based media's digital transformation. At present, many traditional media are planning to launch its own MMS paper. Before that, a comprehensive and thorough understanding of MMS paper are needed. Such as propagation characteristics, the current predicament and the development of countermeasures. Therefore, the study of MMS newspaper has a strong practical significance.This study reported the development of MMS paper, the elements of the communication process, the current predicament and the development of countermeasures. The first chapter pointed out the research background and significance, as well as the research methods and conclusions. The literature review is the summary report of the domestic research status and main results. The second chapter focuses on the concept of mobile newspaper, classification and development history. The third chapter analyzed the communication process of MMS newspaper-disseminators, content, media, audiences and the results of dissemination. The fourth chapter focused on the current predicament, when tentatively put forward some countermeasures. The last chapter reviewed the main content of this study.During the research, the author adopted many research methods, such as Questionnaire Survey. Through the systematic review of past related research, the dissertation proposed following conclusions:1. The content of MMS newspaper is short and pithy. The language of MMS newspaper is concise and funny. The narrative structure of MMS newspaper is simple. At the same time, the audience of MMS newspaper tend to read in fragmented time. They preferred to news categories of information.2. In order to overcome the development dilemma, the MMS newspaper should enhance the planning awareness and editing skills of the content. At the same time, they should ready for the transformation to site-based mobile newspaper as well as software-based mobile newspaper.