Research Of The Prominent Issues In The Process Of Enterprise Reformation Of Non-politic Newspaper Publication Agencies

Enterprise reformation of Non-politics Newspaper Publishing Agencies was a great and important advancement of culture system of China in2011. This paper devoted in researching the reformation mentioned above, engaged with theories of multi-disciplines as Economy, Communication media and Management, and explored the challenges and practicable approaches to make the achievements of the reformation as well. More importantly, this paper can be served as reference suggestions for the government policy making and enterprise reforming.This paper is consists of four parts.The first part introduced the narrative framework, source of logical, background and methodologies of the paper. Under the background of reformation of non-political publication agencies, combined with the social reality of scene and contemporary institutional context, and on the basis of existing research achievements, the author proposed the theoretical basis and the internal causal mechanism, and provided research approaches that concerning both quantitative and qualitative analysis, such as paper and literature reviews, empirical investigation and depth interviews. Meanwhile, this part also constructed the theoretical system, analysis frame and research direction of the paper.The second part analyzed the most prominent issues during the process of enterprise reformation of non-politics Newspaper Publishing Agencies. Through a large number of empirical surveys and statistic analysis, the author summarized three key issues during the process of reformation. First of all, due to the absence of funding, the businesses of these agencies depended on the revenue from the advertisements, which means the "apportioning" supported the publication. Secondly, Leaders suppressed the regulation and rules, Personal opinions priority the rules. And finally, unreasonable personnel configuration, nobody on the appropriate position and took their responsibilities.The third through advanced investigation and analysis, found that the reformation process depended on the "route" seriously, which was mainly caused by the mixed-up property right boundary, lacking of supervision and unfair benefits distribution. At the same time, the limitation of the reformation amplitude made publication agencies suffered from "extremely resource dependence" and challenged the revolution in many perspectives.The forth part proposed some suggestions to check the feasibility of measures that were taken to solve the prominent problems during the enterprise reformation of newspaper publication agencies. In the perspective of the nation, government should construct a long-term and effective mechanism to supply necessary and required conditions to support the Enterprise Reformation of non-politic Newspaper Publication Agencies. From the aspect of the reformed agencies, they should pay more attention to keep the talents to assist the development and improve the interviewing, editorial and management teams and reasonable configuring the personnel and manager to lay a solid foundation for the sustainable development of the newspaper industry.