"Hebei Farmers’ Newspaper" The Dilemma Of Development And Breakthrough Research

In recent years, with the development of new media matures, paper media shrinkingliving space, professional development for agricultural newspaper is experiencing abottleneck. Newspaper advertisements issued gradually decline," the newspaper Extinction"prevalent. But China is a large agricultural country, agricultural development is very attention,therefore, to develop a way agricultural research is necessary to the newspaper, but also verypractical significance and value.China’s agricultural newspaper once glorious moment in the history of the newspaperindustry, but from the beginning of the1990s, the issue of China’s rural newspaperadvertisements have appeared in landslides and falling, rural newspapers around the classtries to revision or renamed, or even directly ceased publication. Although the situation hasimproved in recent years, but due to the impact of new media on agricultural newspapers stillface serious challenges. Plus some limitations on the development of agriculture newspaperitself, as well as the external environment affect survival, its development can be describedas very difficult. However, despite the living environment of deteriorating agriculturalnewspaper, Hebei Province agricultural newspaper " Hebei farmers reported " special issueof implementation, the founder of Friends of the club reported on the brand, to create areport on the operation of agricultural companies, farmers built on the platform of Internetcontent through a variety of attempts eventually break his own way out.This paper uses case studies, field studies and in-depth interview method to " Hebeifarmers reported that " the development of in-depth case studies, analyze and explore theirdifficulties encountered by their breakout strategy. It can be said of the newspaper foragricultural development are also facing a bottleneck," Hebei farmer News" had staggeredinside and outside faces, therefore, the " Hebei farmers reported that " research can providereference for other newspapers to find the direction of development of agriculture. Bysummarizing the results, the development of China’s rural newspapers can try to " three-step"development strategy to find a way out: first, from the content efforts, subdivision reader market, providing specialized services counterparts; second step, from try the operationdiversification, build their own brands; third step, build a " big agricultural platform",multi-channel development and achieve reported net interaction.