Research On Cheng Shewo’s Newspaper Management Thoughts And Practice

Cheng Shewo is a famous journalist and journalism educator in modern China’s journalism history. He has been engaged in journalism for his whole life o In his long career of journalism,he has founded the Peking "Evening World"," World News "," World Illustrated "and Nanjing"Minsheng Daily", Shanghai and Hong Kong "Liphao", Chongqing "World News" and other well-known newspapers; and he is also committed to the cause of journalism education, has founded Peking and Guilin College of Journalism, Taipei’sNews College in1955; what’s more, he also spared no effort in News theoretical research, wrote books. Long-term practice and theoretical research, makes it into homes formed their own unique newspaper management thinking.Into the practice of running a newspaper, combined with the historical background, family background, personal experience and practice of journalism education into homes exploration into homes Newspaper Management Thought. And to tease out from the newspaper management practice and theory into the meaning and essence of management thinking into newspaper:the popular newspaper thinking, journalism capitalization thinking Newspaper Group of ideas, management mechanisms, scientific thinking and brand strategic thinking and so on.