| The Journalism Weekly is the most distinctive academic supplement of The World Daily which was established by Cheng Shewo.This supplement means a lot to Chen's journalism thought.It sets its agenda variously,including the overall journalism,the speech freedom,news business,newspaper function,the celebrities in journalism,introduction to publications.Basing on the first-hand copy resources of the 152 periodicals of The Journalism Weekly,this thesis sticks to the research method “theories come from the history”.Firstly the thesis introduces the found of The Journalism Weekly,as well as its developing process and the features of its columns and layouts through the comprehensive application of knowledge of Journalism,Communication and Sociology.Secondly,this thesis is a comprehensive analysis combining with the historical background.Thirdly,the features of the periodicals are veiled compared to other contemporary publications.Lastly,this thesis explores the significance of academic history.The Journalism Weekly stood out among other publications.This dissertation think they are reflect on three aspects;Firstly,the establishment of popularization,which is similar to Cheng's popularization journalism thought;Secondly,the adoption of outsourcing editorial system.Through the cooperation of the R epublic Journalism College and Peiping Journalism Institute ensuring the qualification.Thirdly,spreading to the masses.The Journalism Weekly wrote with both vernacular and classical Chinese transmitting to ordinary people which is also beneficial to enlarge its spreading area and enhancing communication effects.The Journalism Weekly sets a column to collect precious historical m aterials,gaining experience from practices in order to serve to found the solid theoretical base to improve the development of Chinese journalism.Cheng Shewo,through academic cooperation with universities in Peiping,endeavors to intake the popular journalism thought into The Journalism Weekly for a professional discussion.Journalism Weekly emphasizes “public welfare” as the basis,the news to the public reading as the foundation,which is a kind of total reflection on the elitism.The deciding element to media development direction is no longer a response to the traditional knowledge,but in the guide of market mechanism.To make a paper meeting the demand of the public,we need to reform.The theory constructed by Journalism Weekly is filled with the spirit of innovation.By taking The World Daily as the platform for mass communication to complete the popularization of Chinese journalism,it shows the characteristics of the unity of the professionalization and popularization and states the special significance of The Journalism Weekly compares to The World Daily as well as other professional supplements. |
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