Research On Cheng Shewo's Newspaper Practice & Thought

It is known that Cheng Shewo is a famous journalist and journalism educator in modern China's journalism history. He has been engaged in journalism for 77 years and participated or created nearly 20 newspaper, journal, news agency and radio stations. He has been imprisoned for more than 20 times and his newspaper has been closed down for nearly 10 times, who has met the most setbacks in China's press. He is also the founder of Journalism College, which has 40 thousand students in total. In China's journalism history, Cheng Shewo has such good reputation as"Expert on Tabloid","Media Geek","Giant of Private Press","King of Press"and etc. To some extent, Cheng Shewo's journalism history in newspaper is a press history of the Republic of China.Cheng Shewo's newspaper practice is full of legendary, which is also rich experience for the press. Cheng Shewo's newspaper practice can be divided into two stages, one is as an employee, and the other is as an employer. As an employee, he works as a journalist and editor in"Minyan Newpapaer","Jianbao Newspaper"and"Yishi Newspaper"during the period from 1913 to 1924; while as an employer, it can be divided into seven stages from 1924 until he passes away, that is Beiping"Shijie Newspaper"(1924-1937), Nanjing"Minsheng Newspaper"(1927-1934), Shanghai"Libao Newspaper"(1935-1937), Hong Kong"Libao Newspaper"(1938-1941), Chongqing"Shijie Daily Newspaper"(1945-1949), Beiping"Shijie Daily Newspaper"(1945-1949), Taiwan"Libao Newspaper"(1988-1991). His spirit of dedication to journalism and perseverance, quality of independent, not fear of violence, justice and speaking for the public, talent of valuing interviewing & editing and management & operating and outstanding individuals, are the important factors of his successful achievement.Cheng Shewo's newspaper thought is rich, which includes the following as newspaper purpose, newspaper editing, newspaper management & operation and newspaper employee. For newspaper purpose, he insists independent newspaper in order to speak for the public; for newspaper editing, he insists good editing & typesetting in order to compete with the large page newspaper; as for newspaper management & operation, he insists popular to satisfy the public, enterprise to get more profit by publishing & advertising, and group to extend the newspaper scale and reduce the cost; as for newspaper employee, he insists optimization and specialization. Cheng Shewo's newspaper thought is useful for the press practice, media and education reform today.