Cheng Shewo’s Research Of Newspaper Social Responsibility

Cheng shewo is the history of journalism in China famous "newspaper tycoon",He isalso a news theorists, news educator and patriot. His life after wind and rain, he always keepsthe dream of governing the country.He founed three "World series"Newspaper,"The people’slivelihood Newspaper","Standing News" and other newspapers in China those have asignificant influence in the history of newspaper.He struggled on the news work nearly80years, and had accumulated rich experience and ideas.His social responsibility of newspapersthought is so unique one.In addition to his works on news and the content of the newspage,there are also many orther articles and materials reflecting the unique thought.Therefore, theauthor want to specifically describe the connotatison of his newspaper social responsibilitythought and the practice, the sources of the thought to object historical status and significanceof this thought and then to provide referentialideas for today’s news media of the cognitionand practice of its social responsibilityChengshewo’s newspaper social responsibility idea rooted in his news practice.From1913,he started to work on news for “The People Along Newspaper”“The Health News”“The Republic of China Daily”and so on.And then he started to found newspapers.During theperid of founding newspaper he went abroad to investigate the activities in1930-1931.All ofthose had impacted his deep thinking of newspaper and the social responsibility ofnewspapers.In his thought the press should be put the public welfare service as thecore.Around it the one he put forward that should face the commercialize of newspapers andpart the capital and speech of newspaper.The scend he thought that newspaper office andjournalists should be under the control of the society and readers in on editing newspapersinthe aspect of organization.The third he thoungt we should use the latest tool and select thecontent that is full of foor of social value and virtue.And in terms of distribution,he asked forcutting thelength of new articles and reducing the price of newspaper.In the bad environment,Cheng shewo run his social responsibility idea and social reality in a difficult game inpractice.Cheng shewo’s newspaper social responsibility is under the dual influence of Chinesetraditional culture and western thought,s but also is closely related to China’s turbulent erabackground.Traditional culture gives him precious spirit and deep approbation on thatthoughts of pursuing one’s studies for practice. And then Western ideas and newspaperpractice in western not only grow up his freedom thoughts also expanded his view.By that hehad an insight into the disadvantages of the development of the western newspapers and thedevelopment trend of China’s newspaper industry.The presence of these influencing factors,so Cheng shewo’s newspaper social responsibility thought not only has a distinct era but alsohas advanced, and it is a classic tale of the communication and the fusionof Chinese andwestern.