Research Of New Net Media Based On The Sociology Of Technology

New media refers to the use of web2.0technology. It is a network platform that can help publishers and receivers to achieve rapid information exchange. Depending on the content of the information carried to divide. It can be divided into new media and communications, social networking, news, entertainment four categories. New media has been widely used in the World Wide Web and the mobile Internet. It can achieve users to create their own networks, and bring many impact for the human society.。MSN, QQ, social networking sites, blog and micro-blog are representative network of new media.The main content of this paper which is based on the perspective of sociology of technology, tries to make an comprehensive description of micro-blog, discusses the micro-blog’s role and influences to society. This paper begins with a brief review of the micro-blog history of the development and status quo in the domestic and foreign. Secondly, compare with Renren and blog to introduce the technical characteristics and information dissemination modes of micro-blog, analysis of the advantages of micro-blog. Finally, summarize the rapidly growing micro-blog’s positive and negative effects. In this paper, start with the relationship between technology and society, and simply summarize micro-blog reasons for the success of development in China. And expect to be represented by the network micro-blog new media in China’s development prospects.