Challenges And Respouses Of Mass Media In The Chinese Political Microblogosphere: A Case Study Of The Two Conferences

In recent years, the development of Microblog in China is so fast and widespread. Microblog not only undertakes the task of personal information release but also gradually plays a positive role in certain areas, such as reflecting social conditions and public opinion and public opinion supervision, which help to bring about the possibility of Microblog asking politics.Micro-blog asking politics is so popular that it has put traditional media to the test invisibly. This thesis takes the relationship between Micro-blog asking politics and traditional media as the object of study, and further develops its discussion in three aspects:One, taking "NPC and CPPCC Onlookers" as observation sample, collect Micro-blog elements of NPC and CPPCC reports from 2010 to 2012, and sort out the base situation of Micro-blog asking politics in Chinese society; Two, with the relevant theories and research data, focus on the analysis of the influence of Micro-blog asking politics on media industry development.; Three, sum up the advantages and disadvantages of Micro-blog asking politics, and put forward proposals of the ways for Chinese media to deal with under the condition of Micro-blog asking politics. These countermeasures will hold great practical guiding significance to the way of Chinese media in new media era.